Here, I have redesigned the “Serious Coffee” logo, to reflect the styles taken form around the 1890’s. “Art Nouveau” became the expression for many styled pieces at this time. I have tried to design the logo using some of the characteristics from which this style was known. Inspired by Alphonse Mucha I chose to use a female figure and a circle, I used curly and organic lines to create the typeface and swirls. This period was known for its elegance. I believe that the audience for this piece now days would be older, classy or artsy types of people who may recognize the style.